by swinterroth | Sep 30, 2016 | Nugget of the Week, On Blogging, Online Marketing
I was pleasantly distracted by an interesting presentation from WordCamp Israel. Automattic (WordPress.com) data scientist Boris Gorelik shared his findings on blogger attrition rates compared with social engagement. Gorelik’s research findings focused on the...
by swinterroth | Aug 26, 2016 | Blog, Nugget of the Week, On Blogging, Online Marketing
The World Wide Web turned 25 years old on Tuesday and since almost the beginning we have been inundated with many types of obtrusive marketing pop ups, unders, drop downs and more. On the same day as the web’s anniversary, the megalord decider of the modern...
by swinterroth | Jun 17, 2016 | Blog, Life Notes, Nugget of the Week, On Blogging, Online Marketing, Social Media Marketing
Online video is here to say and if you think about why it makes perfect sense. Smartphones and mobile broadband paved the way for live streaming of almost anything, anywhere. In fact, I should stop writing this and whip out my phone to record my thoughts with Facebook...
by swinterroth | Jun 3, 2016 | Nugget of the Week, On Blogging, Online Marketing
I field a lot of questions about search engine optimization aka SEO. Everyone is looking to get better search results in Google and is willing to do whatever it takes to do it. I will say there are things one can do to optimize their website to assist search engines...
by swinterroth | Mar 25, 2016 | Blog, Entrepreneurship, Life Notes, On Blogging, Online Marketing
I had the honor to speak with 8 very distinguished communication professionals at the IABC Chicago Rapido: Communication Game Changers event held at the AKA Media Inc offices. Thank you Jim O’Reilly! The format was amazing, 9 presenters and they all had...
by swinterroth | Mar 21, 2016 | Blog, On Blogging
At model train shows, there is typically a table filled with old train magazines dating back to the 1970s and beyond. And by the end of every show, the table is almost always cleared. Attendees pick though the mags for ideas, pictures and possibly even the...