by swinterroth | Aug 26, 2016 | Blog, Nugget of the Week, On Blogging, Online Marketing
The World Wide Web turned 25 years old on Tuesday and since almost the beginning we have been inundated with many types of obtrusive marketing pop ups, unders, drop downs and more. On the same day as the web’s anniversary, the megalord decider of the modern...
by swinterroth | Jun 17, 2016 | Blog, Life Notes, Nugget of the Week, On Blogging, Online Marketing, Social Media Marketing
Online video is here to say and if you think about why it makes perfect sense. Smartphones and mobile broadband paved the way for live streaming of almost anything, anywhere. In fact, I should stop writing this and whip out my phone to record my thoughts with Facebook...
by swinterroth | Jun 3, 2016 | Nugget of the Week, On Blogging, Online Marketing
I field a lot of questions about search engine optimization aka SEO. Everyone is looking to get better search results in Google and is willing to do whatever it takes to do it. I will say there are things one can do to optimize their website to assist search engines...
by swinterroth | Mar 25, 2016 | Blog, Entrepreneurship, Life Notes, On Blogging, Online Marketing
I had the honor to speak with 8 very distinguished communication professionals at the IABC Chicago Rapido: Communication Game Changers event held at the AKA Media Inc offices. Thank you Jim O’Reilly! The format was amazing, 9 presenters and they all had...
by swinterroth | Feb 22, 2016 | Blog, Entrepreneurship, Online Marketing
When the fish are biting, go all in. That’s my motto when it comes to marketing a service-based business on the web. I get a lot of business owners who come to me when things are “slow”. Maybe they have a typical annual uptick such as a tax...
by swinterroth | Feb 12, 2016 | Blog, Chicago, Entrepreneurship, Online Marketing, Social Media Marketing
It’s been a few years since I’ve dropped into our local Social Media Club meetings and I have to say I was glad to be back. Saw a few familiar faces last night and met a handful of some really high-quality social pros. The event was held at 1871,...