by swinterroth | Apr 29, 2015 | Blog, Online Marketing, Public Relations
Within the first 10 days of its public launch, Periscope, a live streaming mobile app reached one million users. In the world of social media, a million users – while a strong start for a new service – is still a relatively small user base compared to...
by swinterroth | Nov 25, 2014 | Blog, Online Marketing, Strategic Search
Like a 16-year-old eyeing a new car, business owners often get caught up trying to rank in one particular search rather than optimizing for a bigger picture strategy. Even as SEO consultants, there are times you just want to dive in and go for the gold of a top-level...
by swinterroth | Nov 4, 2014 | Blog, Online Marketing, Strategic Search
There are plenty of misconceptions regarding keywords and search engine optimization (SEO), from simply understanding what a keyword is to how to identify appropriate primary keywords for a given website. In this post and the next few to follow, let’s examine the...
by swinterroth | May 22, 2012 | Blog, Online Marketing, Public Relations, Strategic Search
And what I’m willing to share… Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since my last post but here in Chicago we welcomed the the NATO Summit and for those who know me, I’ve been a bit busy...
by swinterroth | Mar 2, 2012 | Blog, Online Marketing, Public Relations, Strategic Search
A good way or a PR pro to think of SEO is a lot like the ad equivalency measurement. Remember, when you use to measure the columns of a story and compare it to the cost of advertising to see what essentially the value of your placement was? Yeah, I’m not...
