When it comes to creating content that lends well to both reader and the search engines they use, it’s always a great idea to understand what the reader wants.
On the FrontandSocial.com blog, I outline some best practices for creating blog a strategy that’s both beneficial for the reader and for strategic search.
Article link: Think of the 5Ws before your next post.
When users hit the search engines, they’re typically in-route to find an answer to their questions. By addressing the 5Ws hopefully have an understanding of your reader and better equipped to answer their questions. Even if you don’t know what that question might be.