According to Read Write Web, the popular Google Anaytics web traffic management program has launch a beta for real-time analytics. Today, the tracking software typically allows for data updates for the last day vs. the soon to be new up-to-the-minute tracking.
With the real-time data component, it will provide highly useful data for public relations and communications campaigns, especially those with a social engagement element. Now, with the ability to immediately start tracking results with Google Analytics, PR pros will have the advantage to make quicker decisions when it comes to online engagement tactics and or ppc ad spending during the early phases of a campaign.
Source: Google Analytics Finally Goes Real Time
Beta Signup: Real-Time Early Access