by swinterroth | Nov 25, 2014 | Blog, Online Marketing, Strategic Search
Like a 16-year-old eyeing a new car, business owners often get caught up trying to rank in one particular search rather than optimizing for a bigger picture strategy. Even as SEO consultants, there are times you just want to dive in and go for the gold of a top-level...
by swinterroth | Nov 4, 2014 | Blog, Online Marketing, Strategic Search
There are plenty of misconceptions regarding keywords and search engine optimization (SEO), from simply understanding what a keyword is to how to identify appropriate primary keywords for a given website. In this post and the next few to follow, let’s examine the...
