by swinterroth | Jun 3, 2016 | Nugget of the Week, On Blogging, Online Marketing
I field a lot of questions about search engine optimization aka SEO. Everyone is looking to get better search results in Google and is willing to do whatever it takes to do it. I will say there are things one can do to optimize their website to assist search engines...
by swinterroth | Feb 22, 2016 | Blog, Entrepreneurship, Online Marketing
When the fish are biting, go all in. That’s my motto when it comes to marketing a service-based business on the web. I get a lot of business owners who come to me when things are “slow”. Maybe they have a typical annual uptick such as a tax...
by swinterroth | Aug 6, 2012 | Blog, Blogging Strategies, Writing Copy
Forbes Magazine contributor Ken Krogue recently proclaimed the Death of SEO and the rise of content creation through traditional marketing channels such as public relations, social and “real content”. While Mr. Krogue statement, in some ways, is ultimatly...
by swinterroth | May 22, 2012 | Blog, Online Marketing, Public Relations, Strategic Search
And what I’m willing to share… Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since my last post but here in Chicago we welcomed the the NATO Summit and for those who know me, I’ve been a bit busy...
by swinterroth | Mar 2, 2012 | Blog, Online Marketing, Public Relations, Strategic Search
A good way or a PR pro to think of SEO is a lot like the ad equivalency measurement. Remember, when you use to measure the columns of a story and compare it to the cost of advertising to see what essentially the value of your placement was? Yeah, I’m not...
