The University of Chicago, Chicago, IL                                                                                               2022 – Present
University Communications Department

Assistant Director of Digital Marketing Innovation

• Oversees the University’s branded social media channels
• Publicity and marketing of the Big Brains Podcast
• Data reporting and measurement

McCormick Place, Chicago, IL                                                                                                               2011-2022

Nation’s largest convention center. Hired to establish a performance-based digital marketing presence.

Marketing Manager

• Collaborating with CHOOSE CHICAGO managing the marketing strategy, including media requests and materials, event planning, message development, crisis communication and local government relationships.
• Manage and execute digital social media marketing strategy coordinating visual and written content.
• Maintain relationships and collaborate with conventions (trade and public shows), social media and PR creative agencies and external vendors.
• Support the CEO, General Manager and executive staff with presentations, talking points and collateral.
• Coordinated McCormick Place branding relaunch including logos, website and communication materials.

Front & Social, LLC, Chicago, IL                                                                                                         2010-Present

Digital marketing provider and influencer helping to build successful businesses.

Founder

• Provide strategic counsel and digital services including WordPress, blogging, podcast and lead generation.
• Partner with various businesses and influencers to complete projects based on creative and strategic needs.
• Launched various education and digital trend resources including ContentAcademy.com, Bloggers Meet Startups, blogyouwant.com podcast and the ScottWinterroth.com blog.
• Author of the book The Digital Acquisition Cycle™ for Content Creators.

Metropolitan Pier and Exposition Authority, Chicago, IL                                                                           2007-2011

Municipal corporation under the direction of the Illinois General Assembly. Hired to support the Corporate Relations and Public Relations Departments.

Public Relations Manager

• Created overall communication strategy to include internal and external messaging, public relations, first ever social media plan, crisis communication and annual report.
• Assisted the CEO, Chairman and General Managers with speeches, talking-points and correspondence.
• Partnered with Government and Community Relations to execute local and state legislative initiatives.
• Presented various initiatives to the MPEA Corporate Communications Department.

The Scofield Company, Chicago, IL                                                                                                                             2006-2007

Boutique PR Agency targeting corporate, museums, Latino market and non-profit clients. Hired to assist clients.

Account Representative  

• Participated in creative strategy sessions around tactics, timelines, messaging and plan implementation.
• Drafted communication materials including press releases and kits, activity reports and media list.
• Managed logistics of press conferences and other events for community and elected officials.