Scott Winterroth

Chicago, Illinois

scott@frontandsocial.com
312-884-9673

Résumé

Creative communication strategist with strong collaborative, communication and diplomatic skills. Conversant in all digital marketing tools and services.

McCormick Place, Chicago, IL                                                                                                               2011-Present

Nation’s largest convention center. Hired to establish a performance-based digital marketing presence.

Marketing Manager

  • Collaborating with CHOOSE CHICAGO managing the marketing strategy including media requests and materials, event planning, message development, crisis communication and local government relationships.
  • Manage and execute digital social media marketing strategy coordinating visual and written content.
  • Maintain relationships and collaborate with conventions (trade and public shows), social media and PR creative agencies and external vendors.
  • Support the CEO, General Manager and executive staff with presentations, talking points and collateral.
  • Coordinated McCormick Place branding relaunch including logos, website and communication materials.

 

Front & Social, LLC, Chicago, IL                                                                                                         2010-Present

Digital marketing provider and influencer helping to build successful businesses.

Founder

  • Provide strategic counsel and digital services including WordPress, blogging, podcast and lead generation.
  • Partner with various businesses and influencers to complete projects based on creative and strategic needs.
  • Launched various education and digital trend resources including ContentAcademy.com, Bloggers Meet Startups, blogyouwant.com podcast and the ScottWinterroth.com blog.
  • Author of the book The Digital Acquisition Cycle™ for Content Creators.

 

Metropolitan Pier and Exposition Authority, Chicago, IL                                                                           2007-2011

Municipal corporation under the direction of the Illinois General Assembly. Hired to support the Corporate Relations and Public Relations Departments.

Public Relations Manager

  • Created overall communication strategy to include internal and external messaging, public relations, first ever social media plan, crisis communication and annual report.
  • Assisted the CEO, Chairman and General Managers with speeches, talking-points and correspondence.
  • Partnered with Government and Community Relations to execute local and state legislative initiatives.
  • Presented various initiatives to the MPEA Corporate Communications Department.

 

The Scofield Company, Chicago, IL                                                                                                                             2006-2007

Boutique PR Agency targeting corporate, museums, Latino market and non-profit clients. Hired to assist clients.

Account Representative  

  • Participated in creative strategy sessions around tactics, timelines, messaging and plan implementation.
  • Drafted communication materials including press releases and kits, activity reports and media list.
  • Managed logistics of press conferences and other events for community and elected officials.

Education:

Bachelor of Arts in Communication Studies:   May 2006

Northern Illinois University, DeKalb, Illinois

Emphasis: Organizational/Corporate Communication

  • Outstanding Major Award, Department of Communication, 2006

Minor:  Journalism

• Google Badge Partner Certification
• Google Certified (Google Ads, Analytics)
• Search Engine Optimization (SEO) Trained
• WordPress Specialist
• Digital Marketing Trained: Facebook, Instagram, Podcast, Blog, Pay-Per-Click, Ecommerce, Woocommerce, Photography, Videography, Vlogging • Web Building: HTML, CSS
• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom)
• Microsoft Office (PowerPoint, Word, Excel)
• Windows, Macintosh
• Hootsuite Certified

  • PRSSA Professional Advisor, Northern Illinois University Chapter, 2017 – Present
  • Midwest Writers Association, Presenter
  • NIU Al Walker Lecture Series, 10th Annual Distinguished PR Alumni Presenter
  • Chicago Self-Publishing Meetup, Presenter
  • IABC Chicago, Presenter
  • SCORE Chicago, Presenter
  • PRSA Suburban Chicago, Presenter
  • PR Link, Articles
  • co, 2014 Top Teacher Award
  • Publicity Club of Chicago, Silver Trumpet Award