ScottWinterroth
I help research reach people. I lead audience acquisition and engagement across podcasts, social video, and search, and I build the AI workflows and data tools that make that work faster.
Currently leading digital marketing innovation at the University of Chicago and optimizing our workflow with AI. Based in Chicago, Illinois.
What I work on
Audience and story
Digital strategy for podcasts and social video, from launch plans to captions to which moments become clips.
AI workflows
I build AI tools and automations that take the busywork out of communications, so people can spend their time on the story.
Measurement
Dashboards and reporting that turn data into actionable feedback.
On the workbench
| Project | What it does | Made with |
|---|---|---|
| Custom AI connectors | Link the tools a team already uses to AI assistants, so everyday questions get answered in plain language. | Python, MCP |
| Automated briefings | Turn a morning's worth of information into a short, prioritized read. | AI workflows |
| Reporting dashboards | Clear views of how digital content performs, built for people with five minutes. | Analytics, HTML |
| Production planning tools | Keep recurring content on schedule from first idea to publish. | Prototyping |
| Vintage 8-track player | Bringing a classic 8-track deck back to working order, one belt and capacitor at a time. | Electronics repair |
| CAD and 3D prints | Signs, keychains, and practical fixes for around the house. | Shapr3D |
About
I started in journalism and public relations right as social media was rewriting how people found the news, and I've worked at that seam ever since. I've launched startups, hired and directed developers, and now spend a lot of my time building with AI myself.
My best work happens when I can sit between the people telling a story and the systems that deliver it. Away from my desk I'm usually at a different bench: soldering, modeling something in CAD, sewing, or figuring out why the water heater is acting up.
Former life
Earlier chapters that still shape how I work.
McCormick Place
Communications and digital marketing manager for the nation's largest convention center. I loved the culture of bringing people together and marketing events, and I was proud to help steward one of Chicago's most important assets.
WordPress
I built a lot of WordPress sites for other people, used content marketing to grow online communities around them, and was the problem solver people called when they got into a jam.
Media relations
I cut my teeth in traditional PR and corporate communications: pitching stories, working with reporters, and getting the right story in front of the right outlet.
Startups
Launching companies of my own, prototyping to show exactly what I needed, and hiring and directing developers to build it.