Category: Strategic Search

How to Attempt to Infiltrate a Saturated Search Term

Like a 16-year-old eyeing a new car, business owners often get caught up trying to rank in one particular search rather than optimizing for a...

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So what’s a Keyword, Anyway?

There are plenty of misconceptions regarding keywords and search engine optimization (SEO), from simply understanding what a keyword is to how to identify appropriate primary...

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I’m presenting on SEO for PR!

I’m very pleased to announce that I will be presenting to the PRSA Suburban Chicago Chapter on search engine optimization tactics. For more information, and...

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SEO Linkbuiding Scenarios for PR Pros

Linkbuilding is a term we use in SEO for the practice of generating inbound links to the website we’re trying to optimize. It’s a lot...

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What I’ve learned about SEO

And what I’m willing to share…  Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since...

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Ways for PR to learn SEO

A good way or a PR pro to think of SEO is a lot like the ad equivalency measurement. Remember, when you use to measure the...

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Blogging for SEO

Getting started with Blogging for SEO strategy is a partial repost from our Front & Social Chicago blog. The practice of SEO is multifaceted but when you...

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Is SEO a bad word?

Since I’m really just getting started with this blog, it’s probably a good time to address the actual nature, or business practice, of search engine...

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Google Real-Time Analytics

According to Read Write Web, the popular Google Anaytics web traffic management program has launch a beta for real-time analytics.  Today, the tracking software typically...

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