Category: Strategic Search

Like a 16-year-old eyeing a new car, business owners often get caught up trying to rank in one particular search rather than optimizing for a...

There are plenty of misconceptions regarding keywords and search engine optimization (SEO), from simply understanding what a keyword is to how to identify appropriate primary...

I’m very pleased to announce that I will be presenting to the PRSA Suburban Chicago Chapter on search engine optimization tactics. For more information, and...

Linkbuilding is a term we use in SEO for the practice of generating inbound links to the website we’re trying to optimize. It’s a lot...

And what I’m willing to share…  Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since...

A good way or a PR pro to think of SEO is a lot like the ad equivalency measurement. Remember, when you use to measure the...

Getting started with Blogging for SEO strategy is a partial repost from our Front & Social Chicago blog. The practice of SEO is multifaceted but when you...

Since I’m really just getting started with this blog, it’s probably a good time to address the actual nature, or business practice, of search engine...

According to Read Write Web, the popular Google Anaytics web traffic management program has launch a beta for real-time analytics.  Today, the tracking software typically...