by swinterroth | Nov 25, 2014 | Blog, Online Marketing, Strategic Search
Like a 16-year-old eyeing a new car, business owners often get caught up trying to rank in one particular search rather than optimizing for a bigger picture strategy. Even as SEO consultants, there are times you just want to dive in and go for the gold of a top-level...
by swinterroth | Nov 4, 2014 | Blog, Online Marketing, Strategic Search
There are plenty of misconceptions regarding keywords and search engine optimization (SEO), from simply understanding what a keyword is to how to identify appropriate primary keywords for a given website. In this post and the next few to follow, let’s examine the...
by swinterroth | Jan 7, 2013 | Blog, Life Notes, Public Relations, Strategic Search
I’m very pleased to announce that I will be presenting to the PRSA Suburban Chicago Chapter on search engine optimization tactics. For more information, and to register, please visit prsascc.org. Here’s the SEO for PR course description: Psst… I’ve...
by swinterroth | May 23, 2012 | Blog, Public Relations, Strategic Search
Linkbuilding is a term we use in SEO for the practice of generating inbound links to the website we’re trying to optimize. It’s a lot like the practice of public relations as if we’re trying to gain media coverage of our client’s brand in a...
by swinterroth | May 22, 2012 | Blog, Online Marketing, Public Relations, Strategic Search
And what I’m willing to share… Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since my last post but here in Chicago we welcomed the the NATO Summit and for those who know me, I’ve been a bit busy...
by swinterroth | Mar 2, 2012 | Blog, Online Marketing, Public Relations, Strategic Search
A good way or a PR pro to think of SEO is a lot like the ad equivalency measurement. Remember, when you use to measure the columns of a story and compare it to the cost of advertising to see what essentially the value of your placement was? Yeah, I’m not...
