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The possibilities of WordPress for the non designer, non coder.

The possibilities of WordPress for the non designer, non coder.

by Scott Winterroth | Oct 11, 2017 | Blog, Life Notes, On Blogging, Public Relations, WordPress

Cover Photo:  Country music duo Sugarland at the Country Thunder Music Festival in Twin Lakes, Wisc. July 23, 2010 – © Scott Winterroth For those with experience in programming and design, the desire to conquer WordPress makes perfect sense. It provides a...
Managing trust; how gatekeepers faded into influencers. 

Managing trust; how gatekeepers faded into influencers. 

by Scott Winterroth | Oct 19, 2016 | Blog, Life Notes, Nugget of the Week, On Blogging, Public Relations, Social Media Marketing

On October 13, I had the honor to guest lecture at Northern Illinois University as part of the annual Dr. Albert Walker lecture series. I didn’t have the opportunity to learn directly from Dr. Walker because our paths wouldn’t quite cross but his legacy...

How Periscope and other instant video streaming services could change the shape of press conferences and events.

by Scott Winterroth | Apr 29, 2015 | Blog, Online Marketing, Public Relations

Within the first 10 days of its public launch, Periscope, a live streaming mobile app reached one million users. In the world of social media, a million users – while a strong start for a new service – is still a relatively small user base compared to...

I’m presenting on SEO for PR!

by Scott Winterroth | Jan 7, 2013 | Blog, Life Notes, Public Relations, Strategic Search

I’m very pleased to announce that I will be presenting to the PRSA Suburban Chicago Chapter on search engine optimization tactics. For more information, and to register, please visit prsascc.org.   Here’s the SEO for PR  course description: Psst… I’ve...

SEO Linkbuiding Scenarios for PR Pros

by Scott Winterroth | May 23, 2012 | Blog, Public Relations, Strategic Search

Linkbuilding is a term we use in SEO for the practice of generating inbound links to the website we’re trying to optimize. It’s a lot like the practice of public relations as if we’re trying to gain media coverage of our client’s brand in a...

What I’ve learned about SEO

by Scott Winterroth | May 22, 2012 | Blog, Online Marketing, Public Relations, Strategic Search

And what I’m willing to share…  Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since my last post but here in Chicago we welcomed the the NATO Summit and for those who know me, I’ve been a bit busy...
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About the Author

Scott Winterroth

Scott Winterroth

Scott is a Chicago-based blogger and content marketer and the co-founder of Content Academy.

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  • Book Recommendations for Getting into Course Development
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