Category: Public Relations

The possibilities of WordPress for the non designer, non coder.

My story of being a non-programmer, non-designer WordPress user and what I learned from building a blog.

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Managing trust; how gatekeepers faded into influencers. 

On October 13, I had the honor to guest lecture at Northern Illinois University as part of the annual Dr. Albert Walker lecture series. I...

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How Periscope and other instant video streaming services could change the shape of press conferences and events.

Within the first 10 days of its public launch, Periscope, a live streaming mobile app reached one million users. In the world of social media, a...

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I’m presenting on SEO for PR!

I’m very pleased to announce that I will be presenting to the PRSA Suburban Chicago Chapter on search engine optimization tactics. For more information, and...

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SEO Linkbuiding Scenarios for PR Pros

Linkbuilding is a term we use in SEO for the practice of generating inbound links to the website we’re trying to optimize. It’s a lot...

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What I’ve learned about SEO

And what I’m willing to share…  Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since...

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Ways for PR to learn SEO

A good way or a PR pro to think of SEO is a lot like the ad equivalency measurement. Remember, when you use to measure the...

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