by swinterroth | Oct 11, 2017 | Blog, Life Notes, On Blogging, Public Relations, WordPress
Cover Photo: Country music duo Sugarland at the Country Thunder Music Festival in Twin Lakes, Wisc. July 23, 2010 – © Scott Winterroth For those with experience in programming and design, the desire to conquer WordPress makes perfect sense. It provides a...
by swinterroth | Oct 19, 2016 | Blog, Life Notes, Nugget of the Week, On Blogging, Public Relations, Social Media Marketing
On October 13, I had the honor to guest lecture at Northern Illinois University as part of the annual Dr. Albert Walker lecture series. I didn’t have the opportunity to learn directly from Dr. Walker because our paths wouldn’t quite cross but his legacy...
by swinterroth | Apr 29, 2015 | Blog, Online Marketing, Public Relations
Within the first 10 days of its public launch, Periscope, a live streaming mobile app reached one million users. In the world of social media, a million users – while a strong start for a new service – is still a relatively small user base compared to...
by swinterroth | Jan 7, 2013 | Blog, Life Notes, Public Relations, Strategic Search
I’m very pleased to announce that I will be presenting to the PRSA Suburban Chicago Chapter on search engine optimization tactics. For more information, and to register, please visit prsascc.org. Here’s the SEO for PR course description: Psst… I’ve...
by swinterroth | May 23, 2012 | Blog, Public Relations, Strategic Search
Linkbuilding is a term we use in SEO for the practice of generating inbound links to the website we’re trying to optimize. It’s a lot like the practice of public relations as if we’re trying to gain media coverage of our client’s brand in a...
by swinterroth | May 22, 2012 | Blog, Online Marketing, Public Relations, Strategic Search
And what I’m willing to share… Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since my last post but here in Chicago we welcomed the the NATO Summit and for those who know me, I’ve been a bit busy...
