The possibilities of WordPress for the non designer, non coder.
My story of being a non-programmer, non-designer WordPress user and what I learned from building a blog.
read moreCategory: Public Relations
Managing trust; how gatekeepers faded into influencers.
On October 13, I had the honor to guest lecture at Northern Illinois University as part of the annual Dr. Albert Walker lecture series. I...
read moreHow Periscope and other instant video streaming services could change the shape of press conferences and events.
Within the first 10 days of its public launch, Periscope, a live streaming mobile app reached one million users. In the world of social media, a...
read moreI’m presenting on SEO for PR!
I’m very pleased to announce that I will be presenting to the PRSA Suburban Chicago Chapter on search engine optimization tactics. For more information, and...
read moreSEO Linkbuiding Scenarios for PR Pros
Linkbuilding is a term we use in SEO for the practice of generating inbound links to the website we’re trying to optimize. It’s a lot...
read moreWhat I’ve learned about SEO
And what I’m willing to share… Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since...
read moreWays for PR to learn SEO
A good way or a PR pro to think of SEO is a lot like the ad equivalency measurement. Remember, when you use to measure the...
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