Managing trust; how gatekeepers faded into influencers.
On October 13, I had the honor to guest lecture at Northern Illinois University as part of the annual Dr. Albert Walker lecture series. I didn’t have the opportunity to learn directly from Dr. Walker because our paths wouldn’t quite cross but his legacy...How Periscope and other instant video streaming services could change the shape of press conferences and events.
Within the first 10 days of its public launch, Periscope, a live streaming mobile app reached one million users. In the world of social media, a million users – while a strong start for a new service – is still a relatively small user base compared to...I’m presenting on SEO for PR!
I’m very pleased to announce that I will be presenting to the PRSA Suburban Chicago Chapter on search engine optimization tactics. For more information, and to register, please visit prsascc.org. Here’s the SEO for PR course description: Psst… I’ve...SEO Linkbuiding Scenarios for PR Pros
Linkbuilding is a term we use in SEO for the practice of generating inbound links to the website we’re trying to optimize. It’s a lot like the practice of public relations as if we’re trying to gain media coverage of our client’s brand in a...What I’ve learned about SEO
And what I’m willing to share… Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since my last post but here in Chicago we welcomed the the NATO Summit and for those who know me, I’ve been a bit busy...Growth Mindset Events
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