by swinterroth | Aug 20, 2012 | Blog, Blogging Strategies, Case for Blogging, Content Marketing
For most retailers, it is that time of year to consider marketing and hiring plans to prepare for the upcoming holiday season. When making these plans, consider maybe not hiring so many gift wrappers but hire a holiday bloggers to help push your online store to the...
by swinterroth | Aug 17, 2012 | Blog, Blogging Strategies, Content Marketing
Last week, I shared an article from forbes.com talking about the Death of SEO and the rise of real content and yet again, the same topic has appeared in other mainstream press. It’s exciting to see such large media outlets talking about the need for real,...
by swinterroth | Aug 6, 2012 | Blog, Blogging Strategies, Writing Copy
Forbes Magazine contributor Ken Krogue recently proclaimed the Death of SEO and the rise of content creation through traditional marketing channels such as public relations, social and “real content”. While Mr. Krogue statement, in some ways, is ultimatly...