Category: Online Marketing

Where to start… Getting into content..

Before you start blogging or write one post. What should you do to prepare yourself for a content marketing campaign? Watch this video to find...

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Does WordPress provide enough dopamine hits to survive?

WordPress faces new competition with platforms like Medium where the community userbase is built in and all you need to do is hit publish. I...

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Domain names are like cars; the good ones cost a lot.

  Investing in domain names is sort of like collecting vintage cars.  Short domain names are the most desirable and a brandable 4-letter domain such...

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All odds are against your blog’s survival

I was pleasantly distracted by an interesting presentation from WordCamp Israel. Automattic (WordPress.com) data scientist Boris Gorelik shared his findings on blogger attrition rates compared with social...

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Google killed the popup star

The World Wide Web turned 25 years old on Tuesday and since almost the beginning we have been inundated with many types of obtrusive marketing...

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I won’t write this post in 2020

Online video is here to say and if you think about why it makes perfect sense. Smartphones and mobile broadband paved the way for live...

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Adwords Pay-Per-Click vs. SEO

I field a lot of questions about search engine optimization aka SEO.  Everyone is looking to get better search results in Google and is willing...

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Rapido Event with IABC Chicago

  I had the honor to speak with 8 very distinguished communication professionals at the IABC Chicago Rapido: Communication Game Changers event held at the...

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Marketing when the going gets good!

  When the fish are biting, go all in. That’s my motto when it comes to marketing a service-based business on the web. I get...

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