Scott Winterroth
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New Book! The Digital Acquisition Cycle for Content Creators

New Book! The Digital Acquisition Cycle for Content Creators

by Scott Winterroth | Aug 19, 2019 | Blog, Entrepreneurship, Life Notes, On Blogging, Online Marketing, Social Media Marketing, WordPress

Wow, it’s been a long time in the making, but I’ve launched a book! Looking back, the last 10+ years were an incredible journey for me. From the early days of my PR career to finding WordPress and the ups and downs of my blog, Country Music Chicago. I felt...
Commute Tutorials Vlog: EP 1,2 and 3

Commute Tutorials Vlog: EP 1,2 and 3

by Scott Winterroth | Mar 15, 2019 | Blog, Chicago, Life Notes, On Blogging, Online Marketing, Vlog

I want to create more than I consume, therefore I realized that some of the most wasted time of my day is during my daily commute. Consuming high-quality content like podcasts and ebooks on my commute is a good thing, but what if I could also create content while I...
Where to start… Getting into content..

Where to start… Getting into content..

by Scott Winterroth | Mar 7, 2018 | Blog, Content Marketing, On Blogging, Online Marketing

This first appeared on Content Academy but wanted to share the first in my series of Quick Tips YouTube Videos on how to get into content marketing.    
Does WordPress provide enough dopamine hits to survive?

Does WordPress provide enough dopamine hits to survive?

by Scott Winterroth | Feb 25, 2018 | Blog, On Blogging, Online Marketing, Social Media Marketing, WordPress

Felt it was fitting to share in a blog post why I think this episode is important and why I think you should listen to a recent episode titled Never Underestimate Your First Idea of the popular Masters of Scale podcast hosted by LinkedIn founder Reid Hoffman.  In the...
Domain names are like cars; the good ones cost a lot.

Domain names are like cars; the good ones cost a lot.

by Scott Winterroth | Nov 11, 2016 | Blog, Entrepreneurship, On Blogging, Online Marketing

  Investing in domain names is sort of like collecting vintage cars.  Short domain names are the most desirable and a brandable 4-letter domain such as “rich.com” is the Rolls Royce of the domaining industry.  They’re easy to remember and short...
All odds are against your blog’s survival

All odds are against your blog’s survival

by Scott Winterroth | Sep 30, 2016 | Nugget of the Week, On Blogging, Online Marketing

I was pleasantly distracted by an interesting presentation from WordCamp Israel. Automattic (WordPress.com) data scientist Boris Gorelik shared his findings on blogger attrition rates compared with social engagement. Gorelik’s research findings focused on the...
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