by swinterroth | Feb 22, 2016 | Blog, Entrepreneurship, Online Marketing
When the fish are biting, go all in. That’s my motto when it comes to marketing a service-based business on the web. I get a lot of business owners who come to me when things are “slow”. Maybe they have a typical annual uptick such as a tax...
by swinterroth | Nov 25, 2014 | Blog, Online Marketing, Strategic Search
Like a 16-year-old eyeing a new car, business owners often get caught up trying to rank in one particular search rather than optimizing for a bigger picture strategy. Even as SEO consultants, there are times you just want to dive in and go for the gold of a top-level...
by swinterroth | Aug 12, 2014 | Blog, Featured, Tips and Tricks
On the heals of Google’s recent announcement of preferred SSL usage for all websites, I was delighted to see that since I’m already using CloudFlare I can take advantage of their Flexible SSL. Available with any paid plans (and soon to free plans.) I had...
by swinterroth | Aug 6, 2012 | Blog, Blogging Strategies, Writing Copy
Forbes Magazine contributor Ken Krogue recently proclaimed the Death of SEO and the rise of content creation through traditional marketing channels such as public relations, social and “real content”. While Mr. Krogue statement, in some ways, is ultimatly...
by swinterroth | May 22, 2012 | Blog, Online Marketing, Public Relations, Strategic Search
And what I’m willing to share… Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since my last post but here in Chicago we welcomed the the NATO Summit and for those who know me, I’ve been a bit busy...
