Scott Winterroth
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Managing trust; how gatekeepers faded into influencers. 

by swinterroth | Oct 19, 2016 | Blog, Life Notes, Nugget of the Week, On Blogging, Public Relations, Social Media Marketing

On October 13, I had the honor to guest lecture at Northern Illinois University as part of the annual Dr. Albert Walker lecture series. I didn’t have the opportunity to learn directly from Dr. Walker because our paths wouldn’t quite cross but his legacy...
Crazy dreams can come true.

Crazy dreams can come true.

by swinterroth | Sep 9, 2016 | Blog, Life Notes, Nugget of the Week

  Think this dream has a deeper meaning… #Dreamscancometrue! @marcuslemonis @mannysdeli @TheProfitCNBC #pitching pic.twitter.com/3MwpCeNmOA — Scott Winterroth (@swinterroth) September 8, 2016   The deeper meaning I took out of this is being...

You got to have a nut

by swinterroth | Aug 12, 2016 | Blog, Entrepreneurship, Life Notes, Nugget of the Week

Mike Houlihan, a.k.a Houli, is a friend/client/mentor of mine and he once told me that you got to have a nut if you’re going out on your own.  If you know Houli and his gang, he’s a quite a stitch and something like “You got to have a nut”...

It’s not what; but why…

by swinterroth | Jul 29, 2016 | Blog, Entrepreneurship, Life Notes, Nugget of the Week

I stumbled upon this great TED Talk from Simon Sinek from 2009 regarding How Great Leaders Inspire Action. It’s my “Nugget of the Week” because Sinek has some very valid points. Consumers don’t buy what you make; they buy into why you make it....

No one will really know about your failures; only your wins

by swinterroth | Jul 22, 2016 | Blog, Book Notes, Entrepreneurship, Life Notes, Nugget of the Week

via GIPHY   Continuing on with my unintended Shark Tank theme and since I just finished Mark Cuban’s book, How to Win at the Sport of Business, I’m feeling a bit inspired. Mr. Cuban emphases about how winning required a lot of reading and consuming...

I won’t write this post in 2020

by swinterroth | Jun 17, 2016 | Blog, Life Notes, Nugget of the Week, On Blogging, Online Marketing, Social Media Marketing

Online video is here to say and if you think about why it makes perfect sense. Smartphones and mobile broadband paved the way for live streaming of almost anything, anywhere. In fact, I should stop writing this and whip out my phone to record my thoughts with Facebook...
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  1. Frank on Perfection vs. Lean Startups
  2. Scott Winterroth on New Book! The Digital Acquisition Cycle for Content Creators
  3. Gail Zugerman on New Book! The Digital Acquisition Cycle for Content Creators
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  1. Frank on Perfection vs. Lean StartupsMarch 19, 2020

    Nice post and I really appreciate your hard work. Blog commenting is also a best medium to share our views.…

  2. Scott Winterroth on New Book! The Digital Acquisition Cycle for Content CreatorsAugust 29, 2019

    Thanks, Gail! That's tempting, we should maybe talk about it! :) I have a copy for you, either way.

  3. Gail Zugerman on New Book! The Digital Acquisition Cycle for Content CreatorsAugust 29, 2019

    I could narrate your book

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